Welcome to Alexa Lily

It all began with one mother’s need for a functional but stylish daily planner to navigate her busy schedule with twin girls. Our founder, Jen, was that mother and The Weekly Edit was that planner—the one that got people talking. Why? Because in a sea of diaries and organisers, this one delivered on function, quality and beauty. With these three qualities underpinning Alexa Lily, Jen went on to develop the Daily Edit and also the Monthly Edit. 


Alexa Lily’s planners are handmade with care and intention under the guidance of Jen’s sharp vision and eye for design. Our detachable ruler, FSC-certified paper, design-forward covers, thought-provoking quotes and monthly musings have become the signature elements that gave rise to Alexa Lily’s impressive following.

Our evolution has included some major changes of late. In 2023, Jen left her home in South Africa and set up a new life in Surrey, England, with her husband and now three children, two of whom gave rise to the brand’s name. With production still based in South Africa, and done by hand, Alexa Lily is now an international company with markets in South Africa, the UK and USA.


As Alexa Lily embarks on this new chapter, the brand has channeled a more sophisticated identity and sticks by its dedication to partnering with other talented female businesses in the creation of each and every planner.

Fans of the brand say that this is “not just another planner” and they’re right. It’s a means to help you plan your time, inspire change, and set in motion the future you desire and deserve. It’s a mechanism toward a better life.

Want to get in touch?

hello@alexa-lily.com